research

Q Readership Profile

 

Gender ratio- 31.7% Female and 68.3% Male

 

70% of ABC1 Profile

 

Age Range

 

15-24	25-34	35-44	45-54	55-64	65+
35.5%	26.3%	19.8%	13.9%	3.1%	1.4%

 Source: NRS January 2012 - December 2012

 

Data From:

http://magazines.bauermediaadvertising.com/magazines/detail/Q

This data shows that the most popular age of the Q magazine reader is age 15-24,this means that it is sold mostly to older teens and young adults.  The median age of the Q reader is 29 years old. However,although many younger people read Q magazine, it's also quite popular with the 35-44 year olds with 19.8% of Q's readership coming from this age bracket.  The majority of Q readers are male (68.3%) however  females also read this magazine,but just not as high of a percentage as the male readers (31.7%).  The smallest age bracket to read Q magazine are the 65+,  therefore the magazine will not really be aimed at this kind of audience.  97% of Q readers rate it as a Quality magazine,one of the reasons being that it includes award winning photography.

 

What products are likely to be advertised in Q?

-Perfume - this will appeal to the target audience because it appeals to the higher demographic to which this magazine is aimed at.

 

 

-Cars

-Clothing

-watches

-Jewellery

-phones/technology

-perfume

-Newly released albums

-concerts

-Restuarants

-Makeup

 

 

 The 'Q' masthead is always red and white.  This makes it easy for the audience to recognise the magazine as it gives the magazine some identity. 

 

 The main image usually dominates the entire front cover page.  This is because Q obviously want this to grab peoples attention and make them want to read the feature article about this artist.