magazine research

 

Kerrang Readership profile

This data shows the readership profile for Kerrang magazine. It shows that mainly males read the magazine (59%) whereas slightly less females read the magazine (41%). It also tells us that most people who buy the magazine are in the A,B and C1 demographic,which shows how the magazine is mainly aimed at people who are in professions in these demographics.  The data also shows us that the most popular age group for Kerrang magazine is 15 to 24 year olds (69.5%).  The magazine costs £2.20, this tells us that it is an affordable magazine for the age group who buys it the most.

What products would be advertised in the magazine?

• New albums that have just been released or that are now in stores.
• Radio/TV shows which might appeal to Kerrang's target audience
• Films/games
• Kerrang!Radio
• Musical instruments-eg) Newest drum set, or electric guitar
• Rock concerts-could be involving some of the artists who are often mentioned in the magazine
• Kerrang!TV
• clothing companies-rock bands may wear them,therefore the readers of Kerrang would want to buy them in order to be more like their rock star role models.
• Concert tickets
• Apps that are related to rock music

People or companies who advertise in Kerrang magazine would want to make more people aware of their brand,with the mean age being 22 years old. Kerrang radio reaches 1.3 million users and they advertise this radio station in their magazine for companies to advertise on.

How does Kerrang appeal to its target audience?

Masthead:



The Masthead is one of the first things that the readers will see.  Therefore it's very important that it relates to the type of reader of the magazine.

- The White lettering on the black background is very bold which makes it stand out.  This could reflect the lifestyle of the Kerrang reader because they could be very bold for example in their appearance or in their music taste as the style of rock music is definitely not to everybodys taste.

-The cracks in the lettering looks like shattering glass,which portrays violence.  This may be the type of music that the readers like which is why it's suggested on the front cover of the magazine.

-The tattered edges of the letters of the masthead represent the style of music and clothing which appeals to the readers of Kerrang.