market research

http://youtu.be/LeiEjhZRAlw -Visit this link to find out about my market research

EVALUATION BLOG

This is the link to my Evaluation blog:

http://sophiasevaluation.blogspot.co.uk/

Sketches for planning my magazine pages

Feature article planning

Original photoshoot for the feature artist

More planning

Planning

Q contents page Analysis

Q Contents Pages Analysis

 

 

 

research

Q Readership Profile

 

Gender ratio- 31.7% Female and 68.3% Male

 

70% of ABC1 Profile

 

Age Range

 

15-24	25-34	35-44	45-54	55-64	65+
35.5%	26.3%	19.8%	13.9%	3.1%	1.4%

 Source: NRS January 2012 - December 2012

 

Data From:

http://magazines.bauermediaadvertising.com/magazines/detail/Q

This data shows that the most popular age of the Q magazine reader is age 15-24,this means that it is sold mostly to older teens and young adults.  The median age of the Q reader is 29 years old. However,although many younger people read Q magazine, it's also quite popular with the 35-44 year olds with 19.8% of Q's readership coming from this age bracket.  The majority of Q readers are male (68.3%) however  females also read this magazine,but just not as high of a percentage as the male readers (31.7%).  The smallest age bracket to read Q magazine are the 65+,  therefore the magazine will not really be aimed at this kind of audience.  97% of Q readers rate it as a Quality magazine,one of the reasons being that it includes award winning photography.

 

What products are likely to be advertised in Q?

-Perfume - this will appeal to the target audience because it appeals to the higher demographic to which this magazine is aimed at.

 

 

-Cars

-Clothing

-watches

-Jewellery

-phones/technology

-perfume

-Newly released albums

-concerts

-Restuarants

-Makeup

 

 

 The 'Q' masthead is always red and white.  This makes it easy for the audience to recognise the magazine as it gives the magazine some identity. 

 

 The main image usually dominates the entire front cover page.  This is because Q obviously want this to grab peoples attention and make them want to read the feature article about this artist.

 



magazine research

NME Readership Profile

The magazine targets men aged 17-30. The average NME reader age is 25 and around 73% of its readers are male,with only 27% of its readers being female.  This shows that although some females do read NME,the majority of its readers are male as this is NME's target audienece. 73% belong to ABC1 demographics,this gives an idea of the kind of work ,income and status the NME readers are of.  The readers of NME are fairly young and trendy and are into music,films and technology.  The fact that the majority of the readers are in the ABC1 demographics suggests that the readers have a fairly high disposable income. Therefore would be willing to pay £2.20 for a music magazine.

http://www.slideshare.net/hannahfox1/nme-11855499 (source of data)

Items likely to be advertised in NME

-Musical instruments-readers could be inspired by their favourite bands/artists to play an instrument,therefore this is likely to be advertised in the magaazine.

-New album releases

-New films/film stores eg) HMV

-Latest technology/gadgets

-Concerts

-Clothing companies

-Shoe stores-eg) JD sport/Office

-Vinyl Record stores

-NME subscription advertisments

-Apps eg) NME.com (NME mobile site)

-Books

Billboard Front Cover Analysis

feature article analysis

Q Feature Article Analysis

 

Kerrang Feature Article Analysis

Q Front Cover Analysis

magazine research

 

Kerrang Readership profile

This data shows the readership profile for Kerrang magazine. It shows that mainly males read the magazine (59%) whereas slightly less females read the magazine (41%). It also tells us that most people who buy the magazine are in the A,B and C1 demographic,which shows how the magazine is mainly aimed at people who are in professions in these demographics.  The data also shows us that the most popular age group for Kerrang magazine is 15 to 24 year olds (69.5%).  The magazine costs £2.20, this tells us that it is an affordable magazine for the age group who buys it the most.

What products would be advertised in the magazine?

• New albums that have just been released or that are now in stores.
• Radio/TV shows which might appeal to Kerrang's target audience
• Films/games
• Kerrang!Radio
• Musical instruments-eg) Newest drum set, or electric guitar
• Rock concerts-could be involving some of the artists who are often mentioned in the magazine
• Kerrang!TV
• clothing companies-rock bands may wear them,therefore the readers of Kerrang would want to buy them in order to be more like their rock star role models.
• Concert tickets
• Apps that are related to rock music

People or companies who advertise in Kerrang magazine would want to make more people aware of their brand,with the mean age being 22 years old. Kerrang radio reaches 1.3 million users and they advertise this radio station in their magazine for companies to advertise on.

How does Kerrang appeal to its target audience?

Masthead:



The Masthead is one of the first things that the readers will see.  Therefore it's very important that it relates to the type of reader of the magazine.

- The White lettering on the black background is very bold which makes it stand out.  This could reflect the lifestyle of the Kerrang reader because they could be very bold for example in their appearance or in their music taste as the style of rock music is definitely not to everybodys taste.

-The cracks in the lettering looks like shattering glass,which portrays violence.  This may be the type of music that the readers like which is why it's suggested on the front cover of the magazine.

-The tattered edges of the letters of the masthead represent the style of music and clothing which appeals to the readers of Kerrang.